Planning for CUB’s Bright Future

In 2015, CUB did some exciting things, not the least of which was to set a course for the remainder of the decade! At our Board/Staff retreat in April, we began a Strategic Planning Process that resulted in revamped vision and mission statements and a 4-year strategic plan. Adopted at our November board meeting, this plan gives us strong written directives for guiding our decisions over the next four years. As we wrap up 2015, I would like to share this information with you.

I want to give special thanks to Jeff Bissonnette, Policy Director and Pamela White, Development and Communications Director who did an excellent job of planning and leading this process. Thanks also to the CUB and CPC boards, as well as the entire staff whose valuable contributions are greatly appreciated.

As this is being written, staff groups are developing specific yearly goals and strategies to accomplish our strategic vision. Click here to see a more detailed account of this plan. So stay tuned in 2016 and beyond, for the many great things we plan to achieve!

Please find our vision, mission, values and strategic plan below:

CUB & CPC Vision:

We envision an Oregon where CUB:
• Represents utility customers as an expert and proactive advocate.
• Is widely recognized for achieving victories to ensure that residential ratepayers have access to fair, affordable, reliable, and sustainable electric, gas, telecommunications, and water/sewer services.
• Empowers consumers and engages with policy makers and utility leaders through education and advocacy to develop collaborative solutions to emerging utility issues that affect residential ratepayers.

CUB Mission:

As directed by Oregon voters in 1984, the Citizens’ Utility Board of Oregon (CUB) represents the interests of Oregon’s residential utility customers before administrative, judicial, and legislative bodies.

CPC Mission:

The CUB Policy Center (CPC) works at the intersection of utility policy and regulation to develop innovative solutions, empower consumers, and engage stakeholders around utility issues that affect Oregonians.

Our Values:

Acting Responsibly on Behalf of Our Members
• We protect utility consumers’ economic resources while working to maintain a sustainable environment for future generations.
• We analyze utility issues on behalf of ratepayers in order to support wise and reputable policy recommendations.
• We are resourceful in all aspects of our work.
Social and Environmental Justice and Equity for all Oregonians
• All Oregonians should have access to critical utilities.
• Ratepayers have a right to be protected from investor owned utilities’ attempts at unjustified rate hikes and unfair practices.
• Utility rates should be fair.
• Good utility policy includes a reduction in fossil fuel use and an increase in affordably priced efficiencies and sustainable energy options.
Transparency
• CUB advocacy, lobbying, and fundraising are executed with honesty and integrity.
• CUB seeks clear and genuine communication as the standard with both internal and external stakeholders.
• CUB’s work is balanced, data-driven, and accurate.
Practical Idealism
• We speak the language of policy and economics with utility stakeholders in order to represent ratepayers and protect the environment.
• We provide leadership by conducting analyses that support fossil fuel phase-out and intelligent energy policies.
• When striving for change, we envision a future of substantial transformation, but we will accept incremental progress in achieving this vision. 
The Human Factor
• We invite all Oregonians to join us as members, and provide a wide range of opportunities to engage with our mission.
• Our staff, members, board, and other volunteers are CUB’s heart and soul. We acknowledge that without them we would have neither the passion nor the resources to accomplish our mission.
• We believe CUB staff should have competitive salaries and benefits, flexible work environment, and a culture that supports good work-life balance.

2016-2019 Strategic Plan (The Simple Version)

CUB & CPC
1) Improving and Increasing Consumer/Stakeholder Engagement and Empowerment
1a) Diversify our outreach to more completely fulfill our statutory mandate and mission
1b) Organize volunteer involvement and leadership development

CUB & CPC
2) Improving Organizational and Operational Strength and Stability
2a) Improve board strength with a particular focus on board recruitment and development
2b) Undertake succession planning

CUB & CPC
3) Improving Financial Stability
3a) Diversify and increase funding
3b) Strategically build reserves

CUB
4) Building on Current Work and Programs
4a) Expand internal and external expertise to address any utility consumer protection issue
4b) Create a sustainable model for municipal water/sewer programs

CPC
4) Building on Current Work and Programs
4a) Reinvent CUB Connects to be a sustainable program
4b) Expand conference impact by adding or increasing some or all of the following: type, scope, size, frequency
4c)  Re-envision Transition from Coal Program in light of the new federal Clean Power Plan

CUB & CPC
5) Developing Future Issues and Program Areas
5a) Advocate for universal service for broadband customers
5b) Make the utility digital revolution work for consumers
5c) Develop a sustainable utility system within climate change context

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