Our Mission

CUB advocates for affordable, accessible, reliable, and clean utilities for people in Oregon.

Our Vision

• A sustainable environment for current and future generations.
• Utility services are not a barrier for Oregonians but are equitably distributed to facilitate resiliency.
• All Oregonians live, work, and play in healthy, comfortable, and connected communities.

Our Values

Collaboration
CUB is collaborative, where solutions are found through teamwork. We work with a wide range of partner organizations, recognizing that communities are experts in their own needs and experiences. CUB advocates for bringing more voices to the table and uplifting our partners to make Oregon utilities work for everyone.

Equity
CUB advocates for policies and consumer protections that address social, economic, and environmental inequities in Oregon utilities. Our staff is committed to continuous learning to ensure our work uplifts the values and needs of our state’s diverse communities such as Black, Indigenous, and People of Color, people with low incomes, people with disabilities, rural and coastal communities, and seniors.

Innovative Solutions
CUB’s staff applies their expertise to create innovative new utility policies to address climate change and social inequities in utility systems. CUB works towards bold and effective solutions, prioritizing systemic change to create better utilities in Oregon. We speak the language of policymakers to achieve meaningful change for Oregon communities.

Integrity
As a statewide consumer advocate, CUB is accountable to the people of Oregon. We hold ourselves to the highest standards in our advocacy to push for equitable utility policies. We are committed to holding utility companies accountable to the communities they serve.